There's a very specific kind of math that happens when you're buying candles.

A $50 candle? Treat yourself.

A $80 candle? You've earned it.

A $110 candle? It's basically self-care.

And because that candle only lasts a few months, you'll probably buy another one later. Which feels completely reasonable because it's not like you're spending $300 on a candle.

Except... eventually you are. 

Nobody sits down and says, "I'm going to spend $400 this year on candles." It just sort of happens.

That's why we've always thought the conversation around candle prices is a little funny. People see a large candle and immediately think about the total price. What they don't think about is how many candles they're replacing.

A little ass candle becomes part of a season. A Big Ass Candle becomes part of your home. 

Our Baby Big Ass Candle is 150 ounces. Our Big Ass Candle is 300 ounces. For reference, many luxury candles are closer to 12 ounces. That's not a criticism. We love luxury candles. We are a luxury candle company. It's just a completely different experience.

You stop thinking about whether you're burning it too often. You stop saving it for guests. You stop wondering how much wax is left every time you light it. You just enjoy it.

And while we're talking math, let's do some.

The Baby Big Ass Candle (150 oz) is $179.

The Big Ass Candle (300oz) is $284.

That works out to about $1.19 per ounce and $0.95 per ounce.

Suddenly the candle that looked expensive starts looking surprisingly practical.
 
It's indulgent. It's dramatic. It's absolutely excessive. And somehow, it also makes sense.

The sustainability is there too. Fewer repurchases, less packaging, fewer shipments. But honestly, that's not why most people fall in love with a Big Ass Candle.

They fall in love with it because once you have a candle that lasts this long, it's hard to go back. 

The candle math isn't that a Big Ass Candle is cheap. It's that buying the same little ass candle five times somehow never felt expensive.

Now that's math.