At Big Ass Luxuries, we don’t release classic scents often. In fact, Hibiscus Rose is our first new classic fragrance in over a year!

When we create a new scent, it has to feel different from anything we’ve done before while still feeling unmistakably Big Ass Luxuries. Our existing lineup includes florals like Sea Salt & Orchid and Gardenia Tuberose, but we wanted to create something that felt like a new kind of floral for our collection, something brighter, juicier, and a little more unexpected.

Hibiscus Rose was born from that idea. 

Our Co-Founder and CEO, Chloe, wanted a floral that didn’t fall into the typical “powdery” category many rose fragrances do.

Instead, the vision was something vibrant, fresh, and slightly fruity.

The fragrance opens with juicy pomegranate, adding brightness and a subtle tartness that makes the scent feel lively from the very first moment. At the heart of the fragrance is rose, but not the traditional heavy rose you might expect. This one feels modern and fresh, blending seamlessly with the fruit notes.

“It’s bright and fresh and juicy,” Chloe explains, “but it still has that hint of floral.”

As the fragrance settles, cinnamon and mint add an unexpected layer of depth. The cinnamon brings a soft warmth while the mint lifts the fragrance with a fresh edge. The result is a scent that lingers beautifully in a space, even after the candle has been snuffed out.

For our Director of Marketing and E-commerce, Caitlin, Hibiscus Rose captures a very specific feeling. 

“This one is definitely a stronger fragrance,” she says. “It’s a luxe floral. It feels like you’re on vacation and immersed in summer and sunshine. It’s juicy, sexy, and warm.”

That combination of brightness and romance is what makes the scent feel unique.

“It really encompasses everything,” Caitlin adds. “It’s floral and fresh, but also romantic and sweet.”

Watch Chloe and Caitlin dive into Hibiscus Rose

We created Hibiscus Rose with our longtime customers in mind. Many of you have been burning our candles for years, and we wanted to introduce something new and exciting while still feeling like a natural addition to your collection.

The result is a fragrance that feels both fresh and timeless. A new classic.

Hibiscus Rose is our newest bloom, and we think it’s one that will linger.